1. Health

2. Energy

3. Beauty

4. Less $

5. Sex Drive

This summer’s color trends have provided many bright and playful hues.  When it comes time to pick a particular shade, do you really know what message you are sending others? We’ve got you covered with an analysis of this season’s most popular tones and their psychological effects.

     Mint

It couldn’t be more obvious that Mint is Summer’s most popular color trend with its vibrant but mellow demeanor. This refreshing color utilizes a mixture of blue and green for a calming effect. Incorporating mint this season will stimulate relaxation and intrigue your fashion audience.

     Tangerine

It is necessary to “tangerine something” in your wardrobe. Even a princess can let her hair down once in a while with a playful shade of orange. This is another color that combines two basic primaries to attract attention in a less aggressive manner. Experimenting with the warmth of tangerine is bound to allure similarly friendly experiences this summer.

     Bold Pink

Pink is a classically romantic hue designed to innocently attract a significant other in contrast to a bolder red which signifies lust. Bold pinks exemplify the idea of a summer romance and the excitement it brings. Pink is said to make a person more approachable making it an ideal shade for a first date. Try pairing both red and pink together like Emma Stone if you’re feeling both romantic and lustful.

     Bright Yellow

Has any other color truly captured the essence of Summer than bright yellow? We didn’t think so. Kate Hudson’s yellow dress flawlessly mirrors her sunny personality. Yellow is often worn to attract attention but is also believed to maintain focus. Choosing to flaunt bright yellow will not only attract your fashion audience but can persist their interest as well. 

Summer is approaching and we all know what that means: trips to the beach, pool parties and anything else that gets us sunkissed. If you are going to be frolicking on the Cali coast half naked, a perfect-fitting swimsuit, or two-or-three, is a necessity. “It girls” always look and feel confident and sexy in a bathing suit. Whether you’re super skinny, fit and sporty or curvy, there is a bikini for your body type:

BOOTYLICIOUS

A little bit more bootylicious than the ordinary girl, and don’t want the world to see what you’re working with at the beach? Downplay the size of your bum with dark solid colors. Wearing an eye-catching top will steer attention away from your rear.

GIFTED ON TOP

If you have a larger bust, finding a top that can support the girls is important. Look for a bathing suit with supportive cups and (if necessary) underwire. Wearing a strapless one piece with a lot of support will minimize your chest and draw attention to the rest of your curves. Plus, being a

little more conservative in the sand can be classy and chic.

HOURGLASS

If you’re a curvy girl with an hourglass shape, accentuate your curves with a vintage high waist bikini or try a ruffled top. Flaunt your curves, but do it with taste. Cute, solid color one pieces that cinch the waist make your curves even prettier. If you are aiming to take things down a notch, small intricate patterns conceal curves by attracting the eye to the colorful details of your suit.

The weather in LA has been gorgeous lately, as temperatures rise and flowers bloom so do Spring trends. Lightweight scarves are oh-so-wearable this season. From floral prints to neons, the scarf is stylish and versatile giving an ordinary outfit that missing pizzazz. You can be traditional and wear it around your neck, wrap it in your hair, tie it to your purse or even try a, now-trending, scarf shirt. Pick your favorite and add it to the mix. 

When it comes to the industry of thin and pretty, photo shoots, campaigns, and runway shows can be an unrealistic version of what’s really going on behind the scenes. Vogue, the world’s leading style mag, is setting a new standard: too thin is no longer in.  Model’s health has been a controversy for quite some time, concerns were strengthened in 2007 when two models died from eating disorders. 19 editors have already made a promise to stop working with any models that are underage or underweight; hoping that overseas editions will start following their inspiring lead. The magazine wants to project the image that “good health is beautiful”. Vogue’s new pages will be looking a little altered, reflecting their commitment to the well-being of the models! 

It’s obvious, we are big fans of all of our Hollywood style mavens, but when they use their star power for the greater good we respect them on a whole different level. Two of LA’s favorite trendsetters, Rachel Bilson and Kristen Bell, have signed up to join YOU on a shopping trip to LA’s hottest showroom, “A List”. Yes, you! You could have these pals by your side while shopping for that new, jaw-dropping look. Bidding lasts until May 18^th and donations benefit Communities in Schools. We love this idea. Its both fashionable and thoughtful; what a perfect combination! http://www.charitybuzz.com/auctions/CISLA/catalog_items?locale=en&page=1